On March 18th, 2025, the Lagos State Consumer Protection Agency (LASCOPA) hosted its annual World Consumer Rights Day event at the Marriott Hotel, Ikeja, with the theme “A Just Transition to a Sustainable Lifestyle”. The gathering brought together industry leaders, policymakers, and stakeholders to discuss the critical role of businesses and consumers in advancing a greener, more equitable future.

Adesola Adeyiga, a member of the Stanford Seed Transformation Network Nigeria, was a featured contributor at the event. In his session, Adesola highlighted the importance of the Triple Bottom Line—Profit, People, and Planet—as a guiding framework for sustainable business. He emphasized that true sustainability means achieving business success today without compromising the prospects of future generations.

Adesola encouraged businesses to move beyond traditional linear models and embrace the circular economy, which prioritizes resource efficiency, waste reduction, and long-term value creation. He outlined five actionable strategies for organizations aiming to lead in sustainability:

• Embedding a culture of sustainability throughout the organization

• Launching corporate social responsibility (CSR) initiatives that support environmental goals

• Using eco-friendly raw materials in production

• Adopting circular business models to minimize waste and maximize resource use

• Partnering with suppliers who are committed to sustainable practices

His insights resonated with the event’s broader call for collective action, as echoed by other speakers and Lagos State officials, who stressed the need for ethical business practices and consumer empowerment in building a more sustainable economy.

Adesola’s participation underscores the leadership and advocacy of Stanford Seed members in shaping sustainable business practices across Africa. His practical recommendations offer a roadmap for organizations seeking to align profitability with social and environmental responsibility.

We commend Adesola for his thought leadership and ongoing commitment to advancing sustainability in the business community.