“Practical Strategies for Competing with a Global Brand – The Extraordinary Transformation of Bigi”

How do you grow a proudly Nigerian brand that competes with the likes of Coca-Cola and Red Bull? What does it take to build visibility, win market share, and earn consumer trust in a global arena?

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At this exclusive Tactical Workshop, Mr. Seleem Adegunwa, Managing Director of Rite Foods Limited and the visionary behind Bigi CSD and Energy Drinks, shares the behind-the-scenes strategies that transformed Bigi from a local challenger to…