Wed, Jun 25
|Lagos
Lagos Tactical Workshop
At this exclusive Tactical Workshop, Mr. Seleem Adegunwa, Managing Director of Rite Foods Limited and the visionary behind Bigi CSD and Energy Drinks, shares the behind-the-scenes strategies that transformed Bigi from a local challenger to a globally recognized brand.
Time & Location
Jun 25, 2025, 12:00 PM
Lagos, 122 Joel Ogunnaike St, Ikeja GRA, Lagos 100271, Lagos, Nigeria
About the event
“Practical Strategies for Competing with a Global Brand – The Extraordinary Transformation of Bigi”
How do you grow a proudly Nigerian brand that competes with the likes of Coca-Cola and Red Bull? What does it take to build visibility, win market share, and earn consumer trust in a global arena?
At this exclusive Tactical Workshop, Mr. Seleem Adegunwa, Managing Director of Rite Foods Limited and the visionary behind Bigi CSD and Energy Drinks, shares the behind-the-scenes strategies that transformed Bigi from a local challenger to a globally recognized brand.
This is not a keynote. It’s a deep dive into the real business decisions, marketing frameworks, and brand-building moves that led Bigi to thrive in a space dominated by international giants.
What You Will Gain:
Access to the marketing insights that built Bigi